The story
Ms Truong Thi Phuong's banh mi shop at 2B Phan Chau Trinh started in the 1990s and became internationally known after Anthony Bourdain praised it. It offers 20-plus fillings, from pâté and cha lua to grilled pork, butter chicken and cheese, and queues often form at peak times.
More touristy than most places here, but well known enough locally to keep as a reference point.
Run by owner Truong Thi Phuong, who began selling banh mi in the 1990s.
What to order
Mixed banh mi
The all-in version, reported at 30,000–40,000₫.
Grilled pork banh mi
Grilled pork filling.
Butter chicken banh mi
One of the fillings on offer.
Cheese banh mi
Cheese filling.
Local tips
Come before 10am or after 4pm to skip the longest lines.
Expect a 25–30 minute wait at peak times, and 10–15 minutes otherwise.
Say it in Vietnamese
“Cho em một phần bánh mì, ít cay nhé.”
One portion of banh mi, not too spicy, please.Plan your visit
Opening hours
- Monday
- 06:30–21:00
- Tuesday
- 06:30–21:00
- Wednesday
- 06:30–21:00
- Thursday (today)
- 06:30–21:00
- Friday
- 06:30–21:00
- Saturday
- 06:30–21:00
- Sunday
- 06:30–21:00
When to go
Go before 10am or after 4pm. Peaks are about 11:30am–1:30pm and in the evening, with waits of up to about 30 minutes.
Getting there
2B Phan Chau Trinh, Hoi An. Open roughly 6:30am–9pm (to 9:30pm on weekends).
Open in Google Maps →Good to know
On 11 September 2023, around 150 customers fell ill after eating here; ingredients tested positive for Bacillus cereus. The shop was suspended for 3 months and fined over 110 million dong, then reopened on 3 January 2024 with new equipment and food-safety procedures.
Where this comes from
History and details come from named press or official sources. Hours and prices can change — travelers help keep them current.
- Google Maps listing · Traveler reviews · 2026
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- Tuổi Trẻ · Press · 2024 · tuoitre.vn
- VnExpress · Press · 2026
